Naming Your Business

How to Pick the Right Business Name

What’s in a Name? Picking the right name for your business is perhaps the most important part of establishing and running a business because it establishes your identity to your customers and your competitors. A minor mistake in selecting can lead you to you a lawsuit and a small adjustment might just earn you some […]

Business Name Tip #3!

Naming Tip #3: Using a foreign word as your business name

People innately have a fascination with things that appear foreign, intriguing, or sophisticated. When choosing a cool business name, you can use this fascination to your benefit. Companies have been using this naming strategy for decades. Some companies choose words that sound foreign, such as Fuji, Hyundai, Häagen–Dazs, or Audi. Choosing a foreign word as […]

Naming Tip #1!

Naming Tip #1: Choosing a name based on commonly recognized words

Take a minute to think about some of the most popular names in today’s society. Many of them are based on common words that have been combined into compounds. Think Snapchat, FedEx, or Instagram. All of these company names were derived from the combination of two existing words (or parts thereof). Using existing words to […]

Name Repetition

Naming Tip #2: Utilize alliteration and repetition

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